FROM THE EARTH'S CORE TO DOUBLE DIGIT DISISTRIBUTION GROWTH
BLK water is a functional beverage that contains fulvic and humic acid, which gives it its dark color. blk tastes just like premium water, but has more minerals and health benefits than any other water or functional beverage on the market. Reaching out to principal Todd Woods, they sought to grow their distribution sales through social media, influencer marketing, rewards-based shopping, and paid media. Working alongside their internal team to develop a mobile-focused digital presence.
In this sector of trade, BLK would take on powerhouse brands in the bottled water category. Increasing its brick-and-mortar footprint required continued product education, trial, and adoption. With retail space at a premium, the need to drive foot traffic to new channels was pivotal to ongoing expansion.
The strategy would be to leverage the product's unique Fulvic acidic and natural mineral composition across all digital mediums. With a never-ending stream of product interest, we were able to identify great real-life success stores from healthier and sports enthusiasts to authentically drive product adoption through conscious content creation.
- Strategic Digital Marketing
- Social Media Marketing
- Affiliate Program
- Influencer Program
- Paid Media
- Website Development
- Leadership at account meetings and tradeshows
- Sales Materials development
- Consumer Communication and Execution
- In-store promotional planning