WINNING SHOPPERS’ HEARTS WHERE IT MATTERS MOST
MDSOLARSCIENCES is a popular brand that was sold almost exclusively at dermatologist offices across the US. With a unique product proposition rising in consumer trends, the company saw even greater potential to reach a broader shopper audience through the mass retail channel of trade. Reaching out to two of the agency’s principles, Kathy Alaama and Bill Neubauer, they sought both connection to distribution opportunities and expertise to win in big box stores.
In this new channel of trade, MDSOLARSCIENCES would take on powerhouse brands in the skin care category. After Neubauer secured a start point at CVS, Alaama knew the brand would need to avoid the massive mainstream media market and capture shoppers’ hearts where it matters most, at point-of-purchase.
The strategy would be to lean heavily into the retailer’s in-store partnership programs, and it worked big time. The agency would lead the brand to triple-digit month-over-month sales growth through creative messaging and carefully detailed 360 degree execution.
- Channel specific strategic planning
- Financial profitability analysis and forecasting
- Sales team development
- Leadership at account meetings and tradeshows
- Trade presentation and sales materials development
- In-store display and promotional planning
- Negotiation of trade program costs
- Active management with data analysis and promotions ROI review
- Consumer Communication and Execution