BRINGING PARADISE FROM FOOD SERVICES INTO RETAIL BEVERAGE
Tripper Inc, parent company of the ORIGINE brand, is the largest Indonesian exporter of organic, sustainably-sourced spices to the global industrial food industry. Having a strong leader position across US restaurants and food services, the company sought to bring their unique slice of paradise to the emerging functional, health beverage market in the US and beyond.
Despite the company’s global scale, Tripper had no experience, knowledge or internal structure for a run at US mass retail. Neither did they have the right product approach for the consumer beverage market. Here is where all three of the agency’s main principles became involved to prepare the ORIGINE brand for a major US launch.
Together Kathy Alaama, Todd Woods and Bill Neubauer would reinvent the entire platform for marketing, creative and sales. They were well on their way to introduce the new ORIGINE concept “Paradise Provisions” when, unfortunately, a different kind of hell would break-out on a global scale --- the Pandemic.
- Competitive Analytics & Differentiation
- Brand Strategy / Positioning
- Packaging & Graphic Design
- Product Innovation / Planning
- Copywriting & Claims Development
- Financial Planning / Steering /Budgeting
- Advertising Campaign / Media Direction
- Consumer Promotion Planning
- Sales & Customer Presentation & Collateral
- Trade / Shopper / In-Store Promotion