There is an ever-growing and evolving number of platforms to reach and communicate with consumers to share your product or service story! While digital advertising is finely tuned, social media is a place to expand your brand's character and interact directly with and educate current and potential product users. More than just a post, social media has become the primary conduit for people to communicate directly with a company, provide input, as questions, and so much more.

Consistency is critical to maximizing share of voice, driving brand interests, and word-of-mouth trial, which is fatly becoming the highest priority in reducing consumer churn and driving long-term brand loyalist. Leveraging the current consumer base to provide valuable feedback, identify new distribution channels, and have fun!

As an intricate part of a 360 approach to your marketing plan, social media is now the base of the marketing pyramid for many products and services. While websites drive sales, social networks help us identify those of like mind and need.