DDL leads the way in developing emotionally intelligent robot solutions that are becoming the new standard in everyday life. Seamlessly integrating into daily routines, our robots serve as trusted companions, collaborators, and assistants in areas including home, work, education, and elderly wellness. In school, our robots also engage students with interactive, hands-on learning, preparing them for a future shaped by AI. FULCRUM was selected to lead the global marketing and product development and distribution efforts covering the launch and relaunch of many intellectually protected technology focused brands overseeing their diverse portfolio of edu-techtainment devices, advanced technology and IP patents.
AI is everywhere. Yet hands-on solutions are missing, leaving a potential $20-35 billion in spending untapped. DDL knew what they needed to do, but they didn’t have the in-house expertise to get it done. Nor did we have the budget to hire an over-the-top pricey agency for their global needs.
Woods worked with DDL's domestic and international teams to create digital marketing campaigns that significantly increased organic reach and drove engagement from new social accounts and non paid media account growth. In addition, he supported our team with rebranding and packaging efforts as well as overseeing product development and distribution of our first relaunch of "Vector" The Ai Companion Robot and our 1st in-house robot project in partnership with Warner Brothers "Butter Robot".
- Product Development
- Manufacturing
- Competitive Digital Analysis
- Digital Brand Strategy / Positioning
- Digital Education/Salon Focus
- Social Media Marketing
- Copywriting
- Media Production
- Global Product Launch Campaign
- Benefit positioning