SHAKIN-UP THE SOCIAL SCENE FOR MILKSHAKE
milk_shake is a global consumer and professional hair brand trying to make a break-through. Knowing the importance of social media in connecting with their younger trendier target audience, the company turned to the agency’s core principal on point for digital and social media, Todd Woods, to help make their upcoming new product releases much bigger successes than they initially could imagine. Woods delivered, turning what started-out as a small initiative into a transformative moment for the brand’s social footprint and the company’s business results.
milk_shake knew what they needed to do, but they didn’t have the in-house expertise in social and digital media to do it. Neither did they have the big brand budget to hire an over-the-top pricey agency, where the bulk of their money might go to covering agency overhead while the attention and support they would receive would likely be handed down to a junior employee.
At the Fulcrum Group, every client gets the attention of the agency principals. Woods worked with milk_shake’s domestic and international teams to create a digital 180 campaign that significantly increased organic reach and drove engagement from new social accounts and non paid media account growth. The outcome? The brand’s year sales volume exceeded their internal sales goals by far.
- Competitive Digital Analysis
- Digital Brand Strategy / Positioning
- Digital Education/Salon Focus
- Social Media Marketing
- Copywriting
- Media Production
- Product Launch Campaign
- Benefit positioning